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To main content To navigation Action This is Action This is Action 30 Years of Action Action highlights 2023 Our Values Our History Our Stores Our Distribution Centres Real Estate Governance Sustainability Sustainability People Planet Product Partnerships Policies Action News Action News Press Releases Action Updates Press kit Contact Search Search Careers Shop at Action Menu This is Action Go Back This is Action This is Action Action highlights 2023 Our Values Our History Our Stores Our Distribution Centres Real Estate Governance Sustainability Go Back Sustainability Sustainability People Planet Product Partnerships Policies Action News Go Back Action News Action News Press Releases Action Updates Press kit Contact Search Careers Shop at Action The essence of Action: small prices, big smiles Welcome to Action! Starting in a small store 30 years ago in Enkhuizen, Netherlands, we've grown to become Europe's fastest-growing non-food discounter. With 2,608 stores and more than 15.3 million weekly customers, we offer a constantly changing selection of 6,000 products at unbeatable prices. Our diverse team of nearly 70,000 employees from 155 nationalities across 12 countries is dedicated to providing quality and sustainability. Learn all about our achievements and our ambitions 2608 Stores in 12 different countries 15.3 Million customers visit our stores every week 6000+ Different products 6.5 Million customers visit Action.com weekly Action NewsPress Releases 09 May 2024 Sterke start 2024 voor Action Vergeleken met het eerste kwartaal van 2023 steeg de netto-omzet met 20,9% tot €3 miljard. De like-for-like omzet (exclusief het effect van nieuwe winkels) steeg met 9,8%, wat opnieuw aantoont dat Action relevant is voor klanten van zijn bestaande winkels. Action verlaagde de prijzen van meer dan 1.000 producten in het eerste kwartaal, bovenop de prijsverlagingen van 2.500 producten die vorig jaar al zijn doorgevoerd. Action voegde 42 nieuwe winkels toe aan het totaal en sloot de periode af met 2.608 winkels in 12 Europese landen. Read more Read more about Sterke start 2024 voor Action 29 April 2024 Action opens its 3rd store in Paris Action, the non-food discount retailer, opens its 3rd Parisian store, today to meet growing demand. This latest opening brings the total number of Action stores in France to 807. Read more Read more about Action opens its 3rd store in Paris 24 March 2024 Action voted Favourite French Retailer for 2024 For the second year in a row, Action, the fast-growing non-food discounter, is elected Favourite French Retailer by the consulting agency EY-Parthenon as part of their annual " Favourite French Retailer" study, which is unveiled today. Read more Read more about Action voted Favourite French Retailer for 2024 21 March 2024 Action results 2023: continued growth and development In 2023, Action's net sales increased by 27.8% to €11.3 billion, largely as a result of like-for-like sales growth of 16.7%. Action added 303 new stores and operated a total of 2,566 stores in 11 countries. Operating EBITDA increased by 34% to €1,615 million. Action created 8,988 jobs and employed 69,040 people of 155 different nationalities. Read more Read more about Action results 2023: continued growth and development 27 February 2024 Action opens its first store in Portugal Action, the fast-growing non-food discounter, opens its first store in Portugal on Thursday, February 29th. The company’s first Portugal store opens in Vila Nova de Gaia, in the Porto district, and more stores will open in other regions before the end of 2024. Portugal is the 12th country where Action operates. Read more Read more about Action opens its first store in Portugal 01 February 2024 Action Growth Continues: 27.8% Sales Growth to €11.3 Billion Action, the non-food discounter, realised net sales of €11.3 billion in 2023, up 27.8% from 2022. The like-for-like sales growth of 16.7%, mainly due to more customers shopping in existing Action stores, demonstrates the strength of the Action formula. Action added 303 new stores in 2023. The company now welcomes an average of 15.3 million customers a week. Read more Read more about Action Growth Continues: 27.8% Sales Growth to €11.3 Billion 16 January 2024 All Action Cotton is Responsibly Sourced Action has achieved a milestone by only using responsibly sourced cotton. This reflects our commitment to environmentally responsible and socially conscious practices. 99% of our cotton is sourced as Better Cotton, and 1% is sourced as organic cotton. Read more Read more about All Action Cotton is Responsibly Sourced 16 November 2023 Action opens its 2,500th store Action, the fastest-growing non-food discounter in Europe, passes the 2,500th store mark with the opening of a new store in Madrid, Spain today. Read more Read more about Action opens its 2,500th store 16 November 2023 Action opens its 2,500th store Action, the fastest-growing non-food discounter in Europe, passes the 2,500th store mark with the opening of a new store in Madrid, Spain today. Read more Read more about Action opens its 2,500th store 09 November 2023 Another Strong Quarter For Action, More Price Reductions Announced Every week Action welcomes millions of price-conscious customers to its stores. Net sales for the first nine months of 2023 rose to €7.9 billion (+30.5%) as a result of Action's rapid international expansion and strong growth in existing stores. In the first nine months of 2023, Action added 153 new stores. The total number of stores grew to 2,416 in 11 European countries. The growth of existing stores (like-for-like) was 19.2%. Read more Read more about Another Strong Quarter For Action, More Price Reductions Announced 26 October 2023 300th Action store in Poland In the city of Elblag, Action opened its 300th store in Poland on October 26. Action, the fastest-growing non-food discounter in Europe, opened its first store in Poland in 2017 in Leszno. Read more Read more about 300th Action store in Poland 19 October 2023 Action opens first store in Rome, now 50 in Italy Action opened its first store in the city of Rome on Thursday 19 October. This illustrates its strong expansion in Italy, reaching 50 stores and 1,000 employees in the country. Read more Read more about Action opens first store in Rome, now 50 in Italy 06 October 2023 Action extends partnership with SOS Children's Villages to support vulnerable children Action is pleased to announce the extension of its partnership with SOS Children's Villages, starting from January 1, 2024, for a period of 3 years. This partnership, which began in 2018, has proven to be a powerful collaboration dedicated to the well-being of vulnerable children worldwide. Read more Read more about Action extends partnership with SOS Children's Villages to support vulnerable children 29 September 2023 Retailer of the Year Awards: consumers choose Action Action's dedicated focus on customer happiness is once again awarded. In the prestigious Retailer of the Year awards, organised across various European countries, Action emerged as a winner in multiple categories, affirming its status as a beloved retail destination for shoppers. Read more Read more about Retailer of the Year Awards: consumers choose Action 29 September 2023 Retailer of the Year Awards: consumers choose Action Action's dedicated focus on customer happiness is once again awarded. In the prestigious Retailer of the Year awards, organised across various European countries, Action emerged as a winner in multiple categories, affirming its status as a beloved retail destination for shoppers. Read more Read more about Retailer of the Year Awards: consumers choose Action 21 September 2023 Action opens its 500th store in Germany On September 21, 2023, the non-food discounter Action celebrates the opening of its 500th store in Germany. With this milestone, the company, which has been present in Germany since 2009, marks a significant achievement in its expansive...